Friday, September 18, 2009
Sales of California wines in the U.S. rose 6% to a retail value of $18.9 billion in 2007, according to the Wine Institute. The industry group says the impressive growth was fueled by strong gains by premium California wines. The Wine Institute puts the retail value of worldwide sales of California wines at $30 billion.
The U.S. wine market continues to be dominated by Merlot, Chardonnay and Cabernet Sauvignon, which together account for 45% of total wine sales. Sales of Merlot are more than double those of Pinot Noir, the next best-selling red wine. Domestic premium-priced Merlot is displaying particular strength, and now constitutes 17% of the domestic premium red wine market.
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